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    JWT takes over local partner to expand into Pakistan

    KARACHI: J. Walter Thompson has bought out Asiatic, its affiliate

    partner in Pakistan. The move makes the agency, which will be known as

    J.

    Walter Thompson Asiatic, the first in Pakistan to be wholly owned by

    a major multinational network.

    Asiatic is the third largest agency in Pakistan, with billings of

    USdollars million for Before the buy-out, the company had been

    a JWT affiliate for 12 years.

    JWT Asia-Pacific chief operating officer Kevin Ramsey said that the bulk

    of the local agency's work would initially come from the network's

    international clients, with servicing the Unilever business in Pakistan

    a particular priority.

    J.

    Walter Thompson Asiatic's initial client list will number 70

    companies.

    In addition to Unilever, the agency's clients include Shell, Novartis

    Hyundai, ABN AMRO, Toshiba and LG Electronics.

    Ramsey added that the move had been prompted by client demand, and by

    the agency network's faith in t